If you are managing a Facebook page, Facebook has recently announced (March 5th 2015) they will be deactivating inactive accounts which may affect the like count on your Facebook pages.
While it will not affect many page owners with the exception of the pages that have been artificially boosted (mostly politician and entertainment celebrities), all page owners will experience a small dip because inactive accounts are everywhere.
If you are concerned about inactive followers and would like to build up your Facebook Page likes with REAL and AUTHENTIC followers, here are 5 points to note.
Building up your Page Likes on Facebook:
1- Complete your page
When someone is new to your Facebook page, the first thing they want to find out is are you for real and where can they reach you if they want to visit your location or try your service. They will go to your about section to find out more about your page description and other information. Having an incomplete page gives a poor first impression of your brand and may turn away people who are interested in visiting your location.
2- Know your audience
Not knowing your audience and not communicating the right message is a major mistake for many page managers. Often times, page managers wonder why aren't their posting receiving any engagement or likes and the answer could be because their postings are too broad and aren't relevant to any of their target demographic to elucidate a response.
Sometimes it is better to have an effective messaging to one specific group of audience (eg. students, single moms, working professionals who want to go into management etc...) than to have a broad and ineffective messaging for everyone. Knowing your audience and knowing who you want to reach out to can help you craft effective postings that can encourage engagement on your page.
3- Post good contents
Imagine meeting up for coffee with someone and all this person talks about is himself, and him boasting about his achievements; how quick will this conversation end? Sadly many brands are doing so on Facebook, where all the post are special offers and sales items. While it is important to let people know what you do it is also important to stay relevant to your audience.
The last thing you want is for your hard earned likes to start hiding your Facebook updates where you will never be able to reach them again. People join groups because of the value it brings to them. Be that page that puts up good and relevant contents.
4- Post frequently
Suppose you go to a brand's Facebook page and see that the last time they've posted was a few months ago, what does this speak of about this brand? They may have great service or products but because of their lacking to connect on social media, many may dismiss them as 'irrelevant' or 'out of touch'. Don't let your business fall into that category, there are many ways to stay active and relevant. Setting up a social media calendar can help you ensure you have updates periodically. Most experts recommend that pages should post a few times a week ideally once a day.
5- Tell people about your page
Contrary to the saying "if you build it, they will come" the reality is people won't magically know that your brand has a Facebook page and like your page. Unless you have a well known brand like Coke or a relevant service everyone uses every day like Translink, you have to reach out to people and let them know that you have a Facebook page. There are different ways page owners can let the internet know of their page existence from running contests to putting up posters at your physical location and many other ways. This article will explain some simple ways to get your Facebook page growing.
The process of building up an authentic and high quality Like base can take months if not years. It requires effective communication, branding and trust building between the brand and the audience. There are no 'quick and easy way' that can instantly build up your like base overnight. People join and stay with a brand because they trust the brand and find it good value.
Happy Facebook page building.
Edward Yuen
---------------
Edward is a Digital Communications Specialist during the day and startup Growth Hacker by night. Edward is fascinated about the tech industry and how it has positively changed millions of lives through innovation and distribution. Coming from a scientific background, Edward's curiosity drives him to explore, dissect and find out why certain startups were able to grow and why others failed. A strong advocate of Lean Startup methodology and Optimization, Edward believe that experimentation and validation is the key to growth.
While it will not affect many page owners with the exception of the pages that have been artificially boosted (mostly politician and entertainment celebrities), all page owners will experience a small dip because inactive accounts are everywhere.
If you are concerned about inactive followers and would like to build up your Facebook Page likes with REAL and AUTHENTIC followers, here are 5 points to note.
Building up your Page Likes on Facebook:
1- Complete your page
When someone is new to your Facebook page, the first thing they want to find out is are you for real and where can they reach you if they want to visit your location or try your service. They will go to your about section to find out more about your page description and other information. Having an incomplete page gives a poor first impression of your brand and may turn away people who are interested in visiting your location.
2- Know your audience
Not knowing your audience and not communicating the right message is a major mistake for many page managers. Often times, page managers wonder why aren't their posting receiving any engagement or likes and the answer could be because their postings are too broad and aren't relevant to any of their target demographic to elucidate a response.
Sometimes it is better to have an effective messaging to one specific group of audience (eg. students, single moms, working professionals who want to go into management etc...) than to have a broad and ineffective messaging for everyone. Knowing your audience and knowing who you want to reach out to can help you craft effective postings that can encourage engagement on your page.
3- Post good contents
Imagine meeting up for coffee with someone and all this person talks about is himself, and him boasting about his achievements; how quick will this conversation end? Sadly many brands are doing so on Facebook, where all the post are special offers and sales items. While it is important to let people know what you do it is also important to stay relevant to your audience.
The last thing you want is for your hard earned likes to start hiding your Facebook updates where you will never be able to reach them again. People join groups because of the value it brings to them. Be that page that puts up good and relevant contents.
4- Post frequently
Suppose you go to a brand's Facebook page and see that the last time they've posted was a few months ago, what does this speak of about this brand? They may have great service or products but because of their lacking to connect on social media, many may dismiss them as 'irrelevant' or 'out of touch'. Don't let your business fall into that category, there are many ways to stay active and relevant. Setting up a social media calendar can help you ensure you have updates periodically. Most experts recommend that pages should post a few times a week ideally once a day.
5- Tell people about your page
Contrary to the saying "if you build it, they will come" the reality is people won't magically know that your brand has a Facebook page and like your page. Unless you have a well known brand like Coke or a relevant service everyone uses every day like Translink, you have to reach out to people and let them know that you have a Facebook page. There are different ways page owners can let the internet know of their page existence from running contests to putting up posters at your physical location and many other ways. This article will explain some simple ways to get your Facebook page growing.
The process of building up an authentic and high quality Like base can take months if not years. It requires effective communication, branding and trust building between the brand and the audience. There are no 'quick and easy way' that can instantly build up your like base overnight. People join and stay with a brand because they trust the brand and find it good value.
Happy Facebook page building.
Edward Yuen
---------------
Edward is a Digital Communications Specialist during the day and startup Growth Hacker by night. Edward is fascinated about the tech industry and how it has positively changed millions of lives through innovation and distribution. Coming from a scientific background, Edward's curiosity drives him to explore, dissect and find out why certain startups were able to grow and why others failed. A strong advocate of Lean Startup methodology and Optimization, Edward believe that experimentation and validation is the key to growth.