Congrats, you have created a Facebook page for your brand. After some hard work in setting up your profile and optimizing it, you noticed that you only have a few dozen likes. Yourself, your employees and friends and family. Now how are you going to get it out there?
Here are some of the techniques I advise business and brands to tell people about the Facebook page.
Here are some of the techniques I advise business and brands to tell people about the Facebook page.
1- From your physical location
Your physical location has a lot of traffic and these are your strongest fans. Why not connect with them after their physical transaction with you by inviting them to like your Facebook. Customers who like their brands on Facebook are kept in the loop with the latest happenings of the brand and are reminded about them more often than those who do not connect on Facebook.
You can also identify your most loyal followers by seeing who engages with you most often such that you can recognize them the next time they visit adding to the user experience. Facebook also has a review feature allowing fans to write a review about the brand. Suppose you have a dozen positive reviews, it gives a lot of social proof making your brand more credible.
There are many ways to drive traffic from your physical location to Facebook from putting Facebook stickers on the wall to training staff to invite customers to like you on Facebook, though some works better than others depending on the nature of the business you run (eg. dentist vs restaurant). Schedule a meeting with Edward to discuss different ideas on different ways you can drive traffic from your physical location to Facebook.
2- From Your Mailing List
Your business may have a mailing list you have built over the years. These may be existing customers who have bought from you before or friends and families who believe in your business and want to keep in touch with you. One of the challenges of a mailing list is you can only send out a certain number of newsletters being viewed as intrusive and labelled as a spammer. The average newsletter is sent out on a monthly basis which means you can only connect on with your list once a month.
The benefits of Facebook is it is normal to reach out to people more frequently than on a monthly basis. We have brands that reach out to their customers daily with daily updates. The nature of Facebook also makes the updates not as intrusive as receiving a direct email. There are different ways to invite your mailing list contacts to Facebook. and one of the easiest ways to get started is to put a Facebook link on your newsletter. A Facebook/Newsletter relationship can go both ways with Facebook's fans joining a mailing list.
3- From your Website
If you are spending a lot on driving traffic to your website, some of the website optimization work can benefit your Facebook page by having something as simple as logo or as advanced as a banner.
An optimized website receives many web traffic from search engines like Google and Bing. The challenge about these visits is once the person navigates away from your page, you will not be able to connect with them and if you ran an ad to bring them over, your investment would be lost. While there are methods such as Retargeting that can bring them back, another cost effective method is to invite them to like you on Facebook.
4- From a Contest
Contests can be a very effective way to drive a lot of traffic to your website as the thought of winning something exclusive can be an exciting thought for many. Contrary to common thoughts of giving away a free ipad or laptop, unless you are selling ipads or laptops you should only run a contest giving away YOUR product.
The main reason being by giving away your products/service only those who are interested in your products will register to this competition, those who are not as interested may tell someone they know who is interested in this product/service, growing your list of likes based on the right prospects.
Though there is a lot move involved in a contest than just making a Facebook post and say you're giving away a free product/service/ticket. Often times a contest plan must be in place in order for a business to experience the most from a contest. I have been the winner of a few easy contest where I was 1 in 4 contestants who have 'liked' or 'commented' on a post. A contest with a good plan and execution can help a brand Facebook Page grow by couple hundred people in a matter of weeks on a modest budget (As I have done with NovusTV).
5- Facebook Ads
Facebook has over a billion users world wide and Running Facebook Ads is an effective way to reach out to people who you have not interacted with in the physical world before. Compared to traditional and mass media, Facebook advertising is still the cheapest and can give your brand exposure to thousands or millions of views on a modest budget. A well operated Facebook campaign can bring your like base to the thousands in a matter of months. If a campaign is well optimized and designed you can get likes from as low as $0.50 a like. (I have seen some campaigns getting likes for as low as $0.1 per like).
As people are spending more and more time on social media, running Facebook ads is a very effective way to grow your like base and to gather the right type of prospects to your brand. It is a great place to 'incubate' those who are straddling the fence and are not sure about your brand. I have helped brands incorporating the Facebook ads component and resulted in seeing their Facebook follower base doubling or tripling.
Not all methods are equal, depending on the nature of your business and the audience base, some methods will yield better results than others. An example would be I did an Ad campaign for Toastmasters and helped them attain 1600 likes in a matter of 3 months while a physical poster campaign only yielded a few couple dozen per poster. While another time I ran a contest for NovusTV and saw their Facebook Page increased by 33% while a contest for TEDx only yielded a dozen responses.
While the above are some of the tools for growing your Facebook page, the most important key is having a strategy and game plan to get there. Sometimes running an ad campaign for the sake of running one can be a financial drain if it is not fine tuned properly. Schedule a meeting with Edward to find out how you can get started with a social media strategy on Facebook.
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Edward is a Digital Communications Specialist during the day and startup Growth Hacker by night. Edward is fascinated about the tech industry and how it has positively changed millions of lives through innovation and distribution. Coming from a scientific background, Edward's curiosity drives him to explore, dissect and find out why certain startups were able to grow and why others failed. A strong advocate of Lean Startup methodology and Optimization, Edward believe that experimentation and validation is the key to growth.
Your physical location has a lot of traffic and these are your strongest fans. Why not connect with them after their physical transaction with you by inviting them to like your Facebook. Customers who like their brands on Facebook are kept in the loop with the latest happenings of the brand and are reminded about them more often than those who do not connect on Facebook.
You can also identify your most loyal followers by seeing who engages with you most often such that you can recognize them the next time they visit adding to the user experience. Facebook also has a review feature allowing fans to write a review about the brand. Suppose you have a dozen positive reviews, it gives a lot of social proof making your brand more credible.
There are many ways to drive traffic from your physical location to Facebook from putting Facebook stickers on the wall to training staff to invite customers to like you on Facebook, though some works better than others depending on the nature of the business you run (eg. dentist vs restaurant). Schedule a meeting with Edward to discuss different ideas on different ways you can drive traffic from your physical location to Facebook.
2- From Your Mailing List
Your business may have a mailing list you have built over the years. These may be existing customers who have bought from you before or friends and families who believe in your business and want to keep in touch with you. One of the challenges of a mailing list is you can only send out a certain number of newsletters being viewed as intrusive and labelled as a spammer. The average newsletter is sent out on a monthly basis which means you can only connect on with your list once a month.
The benefits of Facebook is it is normal to reach out to people more frequently than on a monthly basis. We have brands that reach out to their customers daily with daily updates. The nature of Facebook also makes the updates not as intrusive as receiving a direct email. There are different ways to invite your mailing list contacts to Facebook. and one of the easiest ways to get started is to put a Facebook link on your newsletter. A Facebook/Newsletter relationship can go both ways with Facebook's fans joining a mailing list.
3- From your Website
If you are spending a lot on driving traffic to your website, some of the website optimization work can benefit your Facebook page by having something as simple as logo or as advanced as a banner.
An optimized website receives many web traffic from search engines like Google and Bing. The challenge about these visits is once the person navigates away from your page, you will not be able to connect with them and if you ran an ad to bring them over, your investment would be lost. While there are methods such as Retargeting that can bring them back, another cost effective method is to invite them to like you on Facebook.
4- From a Contest
Contests can be a very effective way to drive a lot of traffic to your website as the thought of winning something exclusive can be an exciting thought for many. Contrary to common thoughts of giving away a free ipad or laptop, unless you are selling ipads or laptops you should only run a contest giving away YOUR product.
The main reason being by giving away your products/service only those who are interested in your products will register to this competition, those who are not as interested may tell someone they know who is interested in this product/service, growing your list of likes based on the right prospects.
Though there is a lot move involved in a contest than just making a Facebook post and say you're giving away a free product/service/ticket. Often times a contest plan must be in place in order for a business to experience the most from a contest. I have been the winner of a few easy contest where I was 1 in 4 contestants who have 'liked' or 'commented' on a post. A contest with a good plan and execution can help a brand Facebook Page grow by couple hundred people in a matter of weeks on a modest budget (As I have done with NovusTV).
5- Facebook Ads
Facebook has over a billion users world wide and Running Facebook Ads is an effective way to reach out to people who you have not interacted with in the physical world before. Compared to traditional and mass media, Facebook advertising is still the cheapest and can give your brand exposure to thousands or millions of views on a modest budget. A well operated Facebook campaign can bring your like base to the thousands in a matter of months. If a campaign is well optimized and designed you can get likes from as low as $0.50 a like. (I have seen some campaigns getting likes for as low as $0.1 per like).
As people are spending more and more time on social media, running Facebook ads is a very effective way to grow your like base and to gather the right type of prospects to your brand. It is a great place to 'incubate' those who are straddling the fence and are not sure about your brand. I have helped brands incorporating the Facebook ads component and resulted in seeing their Facebook follower base doubling or tripling.
Not all methods are equal, depending on the nature of your business and the audience base, some methods will yield better results than others. An example would be I did an Ad campaign for Toastmasters and helped them attain 1600 likes in a matter of 3 months while a physical poster campaign only yielded a few couple dozen per poster. While another time I ran a contest for NovusTV and saw their Facebook Page increased by 33% while a contest for TEDx only yielded a dozen responses.
While the above are some of the tools for growing your Facebook page, the most important key is having a strategy and game plan to get there. Sometimes running an ad campaign for the sake of running one can be a financial drain if it is not fine tuned properly. Schedule a meeting with Edward to find out how you can get started with a social media strategy on Facebook.
---------------
Edward is a Digital Communications Specialist during the day and startup Growth Hacker by night. Edward is fascinated about the tech industry and how it has positively changed millions of lives through innovation and distribution. Coming from a scientific background, Edward's curiosity drives him to explore, dissect and find out why certain startups were able to grow and why others failed. A strong advocate of Lean Startup methodology and Optimization, Edward believe that experimentation and validation is the key to growth.